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Tuesday, April 5, 2011


Ok, shoe lovers.. prepare yourself for this one! Sao Paulo designer Andreia Chaves created a pair of wedge heels with a completely mirrored surface that reflects the surrounding environment which acts as a camouflage. Well, I'll be darn.. In all of my xx (insert any number that you wish, preferably nothing over 30) years of living.. I've never seen anything quite like this.
Brazilian footwear designer, Andreia Chaves, combines her design studies in Florence with the many textures, materials, and visual stimulations from her native Sao Paul to create stunning pieces of artwork for your feet. The first commercial studio series by Andreia Chaves was launched at this years’ Mercedes-Benz Fashion Week (February 10-17).
The series entitled ‘Invisible Shoe’ was shown in New York in a exhibition organized by Mercedes-Benz in collaboration with designer Herve Leger and this was followed in March 2011 by a launch in Asia in association with I.T Hong Kong as well as the opening of the new store I.T Beijing Market Comme Des Garcons.
Described as a study of optical effect applied to shoe design, the ‘Invisible Shoe’ series explores the concept of invisibility though the ‘chameleon effect’ while the shoe’s reflective finished surface creates an obscured optical effect with each step taken. This innovative design greatly exceeds the primary function of the shoe, where “protecting” the foot also means “deleting” or “immersing” it into the environment.
The series, which will be available in limited edition, in three different models, is handmade in Italy using a combination of leather making techniques together with advanced 3D printing technology. For the development and manufacture of the external structure, Chaves has collaborated with the renowned Dutch Company FOC (Freedom Of Creation).

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