JIMMY CHOO TURNS 15!!!!

CIARA

MARINE

NIAGRA

Jimmy Choo has turned 15! Can you believe it? I feel like it was just yesterday that women begin their love affair with Jimmy. In true Choo fashion, the brand has launched The Crystal Anniversary collection, which is called: Project Crystal. Since the traditional 15th anniversary gift is crystal, they created a collection "Crystal Collection" of high voltage evening shoes.

“In celebrating our 15 years I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo. I was inspired by vintage jewelery to add sparkling and luminous details to iconic Jimmy Choo shapes. But these are not the jeweled shoes of the past and instead show jewels in a modern and edgy way. ” Tamara Mellon, Founder and Chief Creative Officer, Jimmy Choo. 

A crystal deco anklet over a back zipped peep toe combine in CIARA with its curvilinear Mariah heel for an updated take on glamour. While tiny crystal stones are used to cover feminine styles like ZAFIRA a criss-cross, ankle strap platform. Technology and glamour combine in the NIAGRA molded lucite platform. Silver mesh is fused within lucite multiplying the refractive effect lifted up on a 145mm platform heel and a flat version in MONTANA, a transparent Perspex thong with glittering crystal studs scattered across the thong. A more demure take on sensuality is the iconic SAMBA pointy toe pump with a crystal bow, a Jimmy Choo signature graphic, either on an 85mm heel or in RAQUELLE a silver glitter flat pump. For evening shimmer take LANCER, a 120mm platform and LATIFA an 85mm d’orsay with metallic suede hot fix studded sandal in shades of silver, nude and black. Not to be left out of the glamour stakes, the new Jimmy Choo trainer collection features a pumped up high top TOKYO crystal star studded version for all out high voltage sparkle factor.

I would like to send Jimmy Choo a BIG THANK YOU for 15 years of keeping women glamorous. No one does it quite like you. We are eternally thankful! Happy Birthday!